The 6 “Must-Know” Elements of a Superb Web Name
There are six key factors the Webrics team looks for when we develop a web name and domain name.
1. Characters and Length. A successful domain name for a business, product or service is usually short in length – usually fewer than 10 characters. 5 letter domains, 6 letter domains and 7 letter domain names are considered particularly strong. A strong domain name should contain alphabetic characters and no hyphens. Be careful when using numbers. They need to make sense in the domain name.
2. Tone and Cadence. Consider how the name sounds. Say it out loud and listen to how it sounds. A great domain name is easy to pronounce and sounds right when you say it aloud.
3. Look and Feel. Consider how the name will appear in written form. A great domain name should be easy to write, easy to communicate and easy to spell. Think about how the name will look on your website, letterhead, collateral material, advertising elements and on building signage. A great should be clear and easy to read.
4. Unique and Catchy. You want a domain name that differentiates your start-up from your competitors. The name should clearly separate your firm from others in the industry.
5. Growth and Expansion Potential. Consider the degree to which a name is expandable to allow for market expansion or industry changes. Consider the universality of the domain name and its application in an international context. Also consider the meaning of the name in multiple languages and cultural contexts.
6. Vitality & Positioning. You want a domain name with energy and verve. Think of your business like a person. You want a name with a personality that captures the strategy and mission of your company and positions your firm strategically relative to your competitors.